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Pillars

A pillar is an industry category with its own pool of leads. You only receive leads from the pillars you have opted in to.

The pillar list in the app is grouped like this:

Finance & advisory

  • Property Finance
  • Asset Finance
  • Accounting
  • Insurance
  • Tax Debt
  • Private Lending

Legal

  • Legal Advice
  • Probate

Health & wellness

  • Dental
  • Cosmetic Surgery
  • Peptides
  • Peptides USA
  • Vasectomy
  • Home Care
  • Hair Transplant

Property & trades

  • Restumping
  • Septic Systems
  • Pool Safety

Pets

  • Mobile Vet
  • Vet Surgery

Go to Dashboard > Demand to open the Demand pillars page. It has two sections:

  • Your pillars: the pillars you’re opted in to. Each card shows how many leads are available and when the newest one arrived. Select a card to see its leads.
  • Browse other pillars: every other pillar, grouped by category, with the number of leads available and an Opt in button.

Use Search pillars at the top to filter both sections by name or category.

Opting in is free.

  1. Go to Dashboard > Demand.
  2. Under Browse other pillars, find the pillar.
  3. Select Opt in.

You can also open a pillar you’re not in and select Opt into pillar name.

When you opt in this way you receive leads from every state and every lead type in that pillar. To narrow it, go to My Demand > Settings. See Lead settings.

You can also add pillars from My Demand > Settings with + Add a pillar.

  1. Go to My Demand > Settings.
  2. Under Pillars, turn off the switch next to the pillar.
  3. Select Save.

Turning a pillar off also clears any lead types you’d ticked for it. Changes apply from the next lead.

Only an Owner or Admin of your organisation can change pillars. Other roles see a message asking them to contact an owner or admin.