Pillars
A pillar is an industry category with its own pool of leads. You only receive leads from the pillars you have opted in to.
Available pillars
Section titled “Available pillars”The pillar list in the app is grouped like this:
Finance & advisory
- Property Finance
- Asset Finance
- Accounting
- Insurance
- Tax Debt
- Private Lending
Legal
- Legal Advice
- Probate
Health & wellness
- Dental
- Cosmetic Surgery
- Peptides
- Peptides USA
- Vasectomy
- Home Care
- Hair Transplant
Property & trades
- Restumping
- Septic Systems
- Pool Safety
Pets
- Mobile Vet
- Vet Surgery
The Demand pillars page
Section titled “The Demand pillars page”Go to Dashboard > Demand to open the Demand pillars page. It has two sections:
- Your pillars: the pillars you’re opted in to. Each card shows how many leads are available and when the newest one arrived. Select a card to see its leads.
- Browse other pillars: every other pillar, grouped by category, with the number of leads available and an Opt in button.
Use Search pillars at the top to filter both sections by name or category.
Opt in to a pillar
Section titled “Opt in to a pillar”Opting in is free.
- Go to Dashboard > Demand.
- Under Browse other pillars, find the pillar.
- Select Opt in.
You can also open a pillar you’re not in and select Opt into pillar name.
When you opt in this way you receive leads from every state and every lead type in that pillar. To narrow it, go to My Demand > Settings. See Lead settings.
You can also add pillars from My Demand > Settings with + Add a pillar.
Opt out of a pillar
Section titled “Opt out of a pillar”- Go to My Demand > Settings.
- Under Pillars, turn off the switch next to the pillar.
- Select Save.
Turning a pillar off also clears any lead types you’d ticked for it. Changes apply from the next lead.
Who can opt in or out
Section titled “Who can opt in or out”Only an Owner or Admin of your organisation can change pillars. Other roles see a message asking them to contact an owner or admin.

