Keywords

Keyword tracking is part of the Professional and Strategic plans. Every week we check where you and your competitors / peers rank on Google Australia for the searches that matter to you. The monthly report shows positions and share of voice.

Add keywords

Owners, admins and members can add and remove keywords.

1. Go to Marketing Feed > your brand > Setup tab > Keywords.
2. In Keywords (one per line), type the searches your customers make, one per line. You can also separate them with commas.
3. Optionally, set a Location, for example Perth, Western Australia. Leave it blank for Australia-wide.
4. Select Add.

The section shows how many keywords you’re tracking out of your plan’s limit for the brand. When you reach the limit, remove one to add another, or move up a plan.

When rankings are checked

Rankings are checked every Sunday. A new keyword shows Next Sunday under Last checked until its first check.

To check straight away:

1. Select Check rankings now.
2. Wait while it shows Checking. Each keyword takes about half a minute and the list updates as results come in.

Rankings and share of voice appear in the next report. To see them sooner, re-run the month.

What the report shows

The Keyword Rankings & Share of Voice section of the monthly report shows:

• where you and each competitor / peer rank for each keyword
• how many keywords rank in the top 100, on page 1 (top 10) and in the top 3
• the local pack and ads on the page
• share of voice: your share of the clicks available across your keywords, compared with each competitor / peer

Positions come from Google Australia mobile results. The month shows the latest check. See the Metric glossary.

Remove a keyword

Select Remove next to the keyword.

If a check fails

A keyword that couldn’t be checked shows Check failed under Last checked. Select Check rankings now to try again, or wait for the Sunday check.