Benchmarks
Category benchmarks show how your brand compares with other businesses in the same category on Marketing Feed, and the gap worth closing.
Benchmarks are part of the Professional and Strategic plans. They appear in the monthly report.
How it works
Section titled “How it works”- Your brand’s category is the answer to What kind of business is it? when you created the brand.
- Your numbers are compared with other businesses in the same category.
- The other businesses are anonymised. You never see which businesses they are, and they never see which business you are.
When benchmarks appear
Section titled “When benchmarks appear”A benchmark needs enough businesses in the same category on the feed: at least three. Until then, there’s no benchmark for your category.
Get the most from benchmarks
Section titled “Get the most from benchmarks”- Pick the closest category when you add your brand.
- Connect every channel you use, so there’s more to compare.