Marketing Review & Recommendations
Marketing Review & Recommendations is a full marketing review of an organisation. It covers audience, demand, positioning against peers, channel visibility, website journey, messaging and proof, then recommends what to do.
It works for any organisation: a business, a government program, a charity, a school or a membership body.
What it answers
Section titled “What it answers”- How visible are we, and in which channels?
- How do we compare with our competitors / peers, and with whoever actually holds the search results?
- What’s working on our website and in our messaging, and what should we change?
Order it
Section titled “Order it”- Go to Intelligence Reports and select + New report.
- Select Start on Marketing Review & Recommendations.
- Fill in the form (below).
- Select Generate Marketing Review.
Fields marked with * are required.
The Organisation
Section titled “The Organisation”- Organisation name *
- Website *: this site is crawled and is the main evidence for the review. You can leave off the https://
- Location / market *: for example, Riverbend, VIC
- Organisation type *: pick carefully, as it changes the language of the whole report.
- Primary service, program or cause *
| Organisation type | The report talks about |
|---|---|
| Business / Commercial | Revenue, customers, competitors / peers and sales |
| Government / Public sector | Uptake, residents, comparable programs and participation (never revenue) |
| Not-for-profit / Charity | Supporters, donations, volunteers, reach and peer organisations |
| Education | Prospective students, enrolments, applications and competing institutions |
| Membership body / Association | Members, joins, renewals and retention |
- What matters most right now? This decides which sections lead the report:
- Growth: more of everything (the default)
- Awareness: reach people who don’t know us
- Acquisition: convert existing demand better
- Retention: keep and deepen what we have
- Participation: increase take-up of a program
- Advocacy: turn our audience into advocates
- Competitors (or Peer organisations or comparable programs for non-commercial types): separate names with commas. Leave it blank and KnowYourMarket.ai finds them.
- Channels currently used: tick any of Organic search, Paid search, Google Business Profile, Facebook, Instagram, LinkedIn, YouTube, Email, Print / outdoor, Events, and Referral / word of mouth.
Steering Notes (Optional)
Section titled “Steering Notes (Optional)”- Anything specific the review should focus on? Up to 1,000 characters. Leave it blank for a standard review.
What you get
Section titled “What you get”A report titled “Marketing Review” with your organisation’s name, which you view in KnowYourMarket.ai once it’s complete. See Order and view reports.